Trusted by top ten specialty pharmacies
Less work. Better patient outcomes.
Automate prior authorizations with 99% accuracy to cut operating costs and scale without adding headcount.
- Operating costs
- up toDown 50%
- Per PA form fill
- <2 min
- PA submission rate
- Up 10%
- Provider touchpoints per PA
- 3 to 0
In daily use at









Built for complexity. Proven at scale.
The difference
Eliminate provider back-and-forth + scale your best performers.
Every pharmacy has a few high-performing team members who excel at complex authorizations. We replicate them.
Our process combines AI automation with your team's best clinical expertise to bring that same speed, accuracy, and consistency to every authorization.
Lamar connects you directly to your providers so you can complete the PA process quickly and accurately, without the usual provider back-and-forth or prescriptions getting stuck before submission.
- Higher approval rates than AI alone
- Up 17%
- Higher approval rates than human-only workflows
- Up 5%
- Higher PA submission rates
- Up 10%
Why we exist
Workflows for complex drugs are a big strain.
We built Lamar for growing pharmacy teams that are done with wasting time on gathering records, navigating portals, correcting errors, and chasing follow-ups. These workflows have been manual for too long, creating major expenses and turnover risks.
We exist to save you time and improve accuracy, so you can scale and your team can get back to caring for patients.
What the old way costs
- 15+minutes of staff time per specialty prior auth
- 30%of specialty prior auths denied the first time
- 40%annual turnover in the people doing this work
INDUSTRY FIGURES
See our customers' results →How it works
The Simplicity of Lamar
From intake to approval, Lamar automates the key processes behind specialty medications in one connected workflow. Patient records are retrieved, clinical documentation is assembled, and prior authorizations are submitted and tracked, with minimal manual intervention.
Explore all Platform Modules →01Fax Automation
Referrals got stuck in the fax queue.
Now, each one is read, matched and created as a record the minute it lands.
- Reads
- Fax (Documo, SRFax), Email (Gmail, Outlook), SFTP, Portals
- Writes
- Your EHR
No retyping. No missing page discovered on day three.
02Benefit Verification
40-minute holds to learn what the patient has covered.
Now, Lamar's AI caller confirms coverage, eligibility and out-of-pocket cost so your team members don't have to pick up a phone.
- Reads
- Payer eligibility (270/271), Availity, Carequality
- Writes
- The patient record, your EHR
The patient's benefits are confirmed, without your staff waiting on hold.
03Clinical review · LMN letters
Extensive pharmacist time spent to validate medical necessity.
Now, missing documentation, incorrect ICD-10s, and clinical gaps are identified automatically. The letter of medical necessity is drafted from the chart and cited to the policy, ready for a pharmacist to review and sign.
- Reads
- Payer policies, The chart (Carequality, your EHR)
- Writes
- Letter of medical necessity
Every criterion answered with evidence, the letter ready to sign.
04Prior Authorization
The thirty-eight field form was filled by hand repeatedly.
Now, pharmacy and medical benefit prior auths are filled from the record, submitted through the right channel and tracked to the determination. Site of care and J-codes are handled for infusion and buy-and-bill.
- Reads
- The patient record, benefits and clinical review
- Writes
- CoverMyMeds, Optum ePA, Availity, Payer portals, Fax
Submitted the same day it arrived.
05Appeals
Denials got a form letter back and appeals failed.
Now, denials are answered in the policy's own language, with the chart evidence the reviewer asked for. Appeal success rates increase.
- Reads
- The denial letter, Payer policy, the chart
- Writes
- Fax, Payer portals
Filed inside the deadline, every time.
Something your team still does by hand that isn't on this list?Explore custom automation →
Business intelligence
Find the inefficiencies you didn't know you had.
Most pharmacies know how many prescriptions they process. Far fewer know where time is lost, why authorizations are denied, which providers are sending fewer referrals, or which workflows cost the most.
At Lamar, we believe the most valuable insights are often hiding in the details. We uncover them so you can identify bottlenecks, improve approval rates, protect referral relationships, and make smarter decisions as you scale.
Track Record
The Lamar Effect
The impact on our customers, in their own words.

"Our partnership with Lamar Health allows us to allocate resources away from administrative burdens and toward creating exceptional patient experiences that set us apart in the marketplace."

CloudRx Partners with Lamar Health to Increase Patient Throughput
- 98%accuracy on intake
- 97%reduction in staff time per prior authorization
- 30%faster time-to-fill for patients

Great River Eliminates PA Backlogs with Lamar Health
- 60+ minutes to 3 minTotal time per PA
- Weeks to 0-3 DaysTurnaround to payer submission
- 90% decreaseReduction in staff time per PA
Lamar Health provides workflow software that orchestrates operations work for specialty pharmacies and infusion organizations. The platform sits on top of existing systems to reduce rework, delays, and manual effort while helping patients start treatment sooner.
Lamar Health is built for high-volume specialty pharmacies and infusion organizations that manage complex prior authorization workflows and need better visibility, speed, and control without adding headcount.
Lamar does not provide a point solution. We offer a way to scale the work of your best employee on your highest impact operations. Customers typically request three standard use cases and at least one custom workflow.
Yes. Lamar Health is able to offer automation for both Pharmacy and Medical Benefit Prior Authorizations.
No. Lamar Health does not replace EHRs, pharmacy management systems, or payer portals. It sits on top of those systems and coordinates work across them.
You take care of patients.
We'll take care of the rest.
Get set up and start seeing results in under 60 minutes. Prove it on your own terms before you commit.

